Next to Christmas, Back to School is now the biggest revenue generator of the year for retailers. The race is on to connect with students and drive dollars their way, which means big opportunities for the promotions industry.
The key to capitalizing on this enormous market opportunity is to provide these businesses with easy, affordable promotions that resonate with youth. And there is no better solution than music downloads and cell phone entertainment, two of hottest-selling products among both school-age and college-age students.