When it comes to packaged goods promotions, inexpensive, easy-to-implement delivery is critical to success.

Companies must figure out how to effectively insert the promotion into the package, and do so in a way that doesn’t hold up production lines or send costs soaring. For these reasons alone, digital entertainment incentives are ideal. With delivery requiring only a unique promo code and URL or cell phone short code, digital incentives can be easily ink-jetted in-pack or on-pack, or printed on a self adhering coupon that is placed outside or inside of the packaging.

But easy delivery is only the beginning of the benefits digital entertainment incentives provide. With a music download or cellular entertainment promotion, packaged goods companies are able to offer a high-value, universal incentive that can be instantly accessed and customized to meet the unique tastes of consumers. What’s more, digital incentives enable packaged goods companies to drive Web traffic and capture valuable customer information – allowing them to interact with consumers long after the promotion ends.

Packaged Goods Case Study
Promo Matters: Packaged Goods