When it comes to non-profit organizations, creative outside-the-box thinking that drives big results with small budgets is critical. This is where digital incentives come into play.

Digital incentives such as music downloads and cell phone entertainment make ideal marketing tools for non-profits because they are inexpensive to deliver, have high perceived value and appeal to a broad demographic base. What’s more, because they are delivered via the Internet, music download and cell phone entertainment incentives can help accomplish two of the most important goals for non-profit organizations: 1) drive traffic to the organization’s Web site to help educate the public about their cause and ways they can get involved; and 2) capture valuable data for ongoing communication.