Event marketing serves as a great way for businesses to reach out to targeted consumer groups and introduce products or services in a casual, more personal environment. But ensuring that consumers remember the product, service or brand long after the event ends is critical to success. That’s where digital entertainment comes into play.

Music download and cell phone entertainment cards make ideal event giveaways because they are inexpensive to deliver, easy to transport and come customized with your client’s name and logo, serving as a mini-billboard for potential customers. And because consumers must go online to redeem the content, digital entertainment cards are a powerful way to drive Web traffic and capture valuable customer information for ongoing marketing. The best part of all is that digital entertainment transcends demographics, making it a perfect giveaway for any event.