While regulatory crackdowns have made it more challenging to tap into the enormous $11.5 billion pharmaceutical sector, they have also created an opening for savvy marketers who understand how to make their promotional products relevant under the new guidelines. Because of their online delivery component, digital entertainment incentives are an ideal fit.

Music download promotions can be used to drive physicians to an online information site that educates them about the new drug being introduced – giving pharmaceuticals a valuable resource to offer the medical community. And because of their low cost, digital entertainment incentives can meet the $2 premium cap some pharmaceuticals are now working under.

Beyond physician leave behinds, digital entertainment incentives serve as powerful direct-to-consumer premiums, consumer outreach tools, trade show or conference giveaways and employee incentives/training tools. Because recipients must go online to redeem the digital content, they can first be directed to an information page that provides details about a new drug, or to a registration page that captures valuable customer info for ongoing marketing. And because digital entertainment incentives can be delivered through a custom-branded card, they serve as a mini-billboard for pharmaceuticals looking to build awareness for a new drug.