Music downloads, custom skins and cell phone entertainment cards make ideal college recruiting marketing tools because they enable recruiters to connect with prospective students and capture valuable contact information for ongoing communication. They also drive prospects to the school's Web site, giving the university another opportunity to show off their campus.
From an incentive perspective, digital entertainment cards are a huge hit because they provide student prospects with the personalization and instant access they demand. What's more, they can be redeemed within minutes from the Internet, the preferred communications medium among today's tech savvy youth.