To combat plummeting sales and increased competition, auto dealers are pouring money into their Web sites and Internet marketing campaigns in hopes of engaging prospects online. In their quest, many are discovering the power of digital entertainment incentives.

From a dealership perspective, digital incentives such as music downloads, audiobook downloads, custom skins, and online instant win promotions, are powerful because they answer the three musts in automotive marketing:

1. They motivate potential buyers to stop by the dealership for a test drive
2. They enable sales agents to capture valuable prospect information for ongoing communication
3. They build web traffic – enabling dealers to reinforce their automotive brands, message and service offerings.

Digital incentives are also ideal from a giveaway standpoint because they appeal to virtually every demographic base and can be customized to meet the unique tastes of the recipient.

• Automotive Case Study
• Promo Matters: Automotive