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| ISSUE 3 | SEPTEMBER 2007 |
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| SEPTEMBER FOCUS: TRADE SHOWS | |
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It takes only one look at the Consumer Electronics Show held in Las Vegas each January  to understand how important trade shows have become to a business's bottom line.
Each year, CES features more than 2,700 exhibiting companies and draws 140,000 attendees – many of them decision makers who can dramatically impact the success of the exhibiting business. With so much competition and so much at stake, exhibitors are constantly searching for ways to attract the attention of the attendees and get them to visit their booth to learn more about their products and services. Compelling incentives that motivate attendees to act are a must -- and what better giveaway at an electronics show than music downloads or cell phone entertainment cards? Music downloads and cell phone entertainment cards make ideal trade show premiums because they are easy to transport and store; and can be personalized to the unique tastes of the attendee. And because digital entertainment is delivered virtually,  it serves as an interactive marketing tool that keeps prospects engaged long after the trade show ends. To redeem their music or cell phone entertainment, exhibitors can first drive attendees to their company web site to further promote their products and services. Exhibitors can also incorporate a short opt-in survey, enabling them to capture valuable consumer information for ongoing marketing purposes.  
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| PRODUCT SPOTLIGHT: GIFT CARD SOLUTIONS | |
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The holiday season is upon us – making gift cards a must for retailers who want to fully maximize their sales potential.  Whether your retail client is in need of a complete turnkey gift card solution or simply wants cards to integrate with their existing gift/loyalty card system, CFS has the answer you are looking for. At CFS, we can print and encode gift cards to work with your clients’ existing systems and offer affordable, scalable quantities that work for any size business. 
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| NEWS YOU CAN USE: GIFT CARD POPULARITY SOARS | |
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| The gift card market is sizzling and shows no signs of cooling off. According to industry research firm TowerGroup, North American gift givers purchased an estimated $80 billion worth of gift cards during the 2006 holiday season – up by 20% from the year before. And it’s not just retailers who are cashing in on the craze. A recent study of Merchandise and Travel Incentive Users found that incentive buyers ranked gift cards as one of their most popular choices for incentive giveaways. The takeaway message is clear: If you haven’t yet considered gift cards for your retail or b2b clients, now is the time to act. |
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| WE'RE COMING Featured below are the trade shows and events we will be exhibiting at over the next couple of months. Baltimore, Philadelphia, N. New Jersey, Long Island, New York 9/17 - 9/21 The SAAGNY Fall Show - Meadowlands Exposition Center Secaucus, NJ 10/10 All attendees who stop at the CFS booth will receive a music download card with a chance to win 1000 FREE songs. |
