MAY 2008 MAY FOCUS: RETAIL Let’s face it: The economy has taken a nose dive. And no industry sector is feeling the fall more than retail, which is usually the first to be effected by consumer belt tightening. More than ever, retailers need a low-cost, high-powered incentive that will drive foot traffic and motivate consumers to buy. And digital entertainment has proven to do the job. Music download and cell phone entertainment cards make good marketing sense for several reasons: They carry mass appeal, which is critical to retailers interested reaching out to a broad consumer base Because they are redeemed online via a promo code and URL, recipients can be driven to the retailer’s Web site first, enabling retailers to reinforce their brand, cross-promote other products, and offer discount coupons to drive repeat sales They can be used to capture customer information or valuable market data through online surveys They can easily be customized with bonus instant win prizes such as iPods and cell phones that send consumer excitement skyrocketing – for little additional investment Digital entertainment incentives offer retailers the multi-pronged marketing tool they need to get consumers to their store, drive sales and stay connected with new and existing customers long after the promotion ends. And from a budget perspective, digital entertainment cards are inexpensive to offer and require virtually no storage space – making them an ideal solution in today’s tough economic times. LEVI'S, NAVY EXCHANGE DRIVE SALES WITH MUSIC DOWNLOAD/IPOD GIVEAWAY Levi’s was looking for an attention-getting promotion that would boost sales of its Levi and Dockers brand pants at dozens of Navy Exchange locations throughout the country. The solution? Music download cards good for three music downloads and the chance to instantly win an iPod Shuffle. Working in conjunction with Levi’s distributor, CFS designed a music download card that included an additional scratch off area on the front. Hidden beneath the scratch off was a message notifying the cardholder if he or she was a winner. “During the promotion, everyone who purchased two pair of Levi’s or Dockers pants received a music download card,” notes Stuart Johnson, president of CFS. “If the card featured an instant win iPod message, cardholders needed only to go to the customer service desk to obtain their iPod. “What made this promotion so successful was that everyone received at least three music downloads – so everyone was a winner,” says Johnson. “And by adding some iPods into the mix and incorporating the instant-win component, we generated a lot of excitement. It’s a great way to elevate a promotion for a limited cost.” THEME-BASED PROMOTIONS ENABLE RETAILERS TO CUSTOM-TAILOR DIGITAL ENTERTAINMENT OFFERING Our Music Download and Cell Phone Entertainment promotions can be custom-tailored around a specific theme or idea, giving your retail clients a fun, innovative way to connect with consumers and motivate them to act. Whether delivering hundreds of school fight songs and logos with a back-to-school promotion, offering ringtones, games and images that ensure plenty of summer fun, or sending holiday cheer with a seasonal music download promotion, we’ve got the solution you need.		WE'RE COMING Featured below are the trade shows we will be exhibiting at over the next two months. ASI New York May 7-8, 2008 Booth #1303 SAAGNY Show Atlantic City June 3-4 Stop, Learn, Win!  All attendees who stop at the CFS booth will receive a music download card with a chance to win 1000 FREE songs. OFFER CELL PHONE ENTERTAINMENT FROM TOP TV SHOWS Entice consumers to spend by giving them their choice of exclusive ringtones, wallpaper images and mobile games from their favorite TV shows. We are currently featuring ringtones and wallpaper images from top daytime and prime time TV shows including Desperate Housewives, Lost, Grey’s Anatomy, All My Children, One Life to Live and General Hospital. We also have dozens of top mobile games themed around favorite movies, TV shows and video games. To view content, click here.