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| Issue 1 | July 2007 |
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| July FOCUS: Back-to School Promotions | |
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 Next to Christmas, Back to School is now the biggest revenue generator of
the year for retailers; and apparel shops, office supply stores, books
stores, banks, even credit card issuers are all scrambling to get in on this
lucrative season. The race is on to connect with students and drive dollars
their way, which means big opportunities for the promotions industry.
The key to capitalizing on this enormous market opportunity is to provide these businesses with easy, affordable promotions that resonate with youth. And there is no better solution than music downloads and cell phone entertainment, two of hottest-selling products among both school-age and college-age students. Music downloads and cell phone entertainment offer everything retailers are looking for in a promotion. In addition to being a powerful incentive, the fact that these products are delivered virtually means businesses can drive Web traffic to their online stores and capture valuable customer information through online surveys, giving them a marketing tool that keeps working long after the initial promotion ends.   |
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| News You Can Use Tweens and Teens Cell Phone Use Skyrockets |
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 Wondering if cell phone entertainment makes a good
promotional tool? A study just released by Jupiter
Research predicts that cell phone subscriptions for
teens and tweens will skyrocket over the next 12
months. Parents surveyed said that nearly half of
12- and 13-year-olds would have a cell phone by the
end of 2007, and said one third of tweens ages 10 to
11 would have their own cell phone. This coincides with
a report by research firm IGR, which found that over half
of all 12-14 year olds already have their own cell phones
and that there was a “significant increase” in cell phones among tweens – driven by peer pressure, lower prices and targeted marketing efforts by carriers. Notes Iain Gillott of IGR, “The target age groups are getting younger and younger. The new battleground for handset makers and mobile operators in the teen/tween segment is now among children aged 10 and under.” |
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| At Your Service: Monica Ball | |
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 As Art Director for CFS, Monica Ball works to ensure our distributors have
the marketing tools they need to succeed. She provides mockups and flyers
for presentations, and helps with card design when card art is needed. She
also helps oversee order processing and serves as a project manager. Notes
Monica, “I try to help our customers understand our products and get the
most out of them – whether it’s through the brochures and flyers I create, or through my interaction with them.”
When not at work, Monica is busy planning for the arrival of her first child, due in November. Her favorite hobby: SHOPPING |
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We're Coming Featured below are the trade shows we will be exhibiting at in the next month. Please stop by our booth for a visit and contact us if you would like to schedule a private meeting. Booth 1017 7/11 – 7/12 SAAC Show (Long Beach, CA) Booth 742 8/1 – 8/2 All attendees who stop at the CFS booth will receive a music download card with a chance to win 1000 FREE songs. |
