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| ISSUE 8 | FEBRUARY 2008 |
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| FEBRUARY FOCUS: NON PROFIT ORGANIZATIONS | |
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With so many important issues to address and so much need in the world, non-profit organizations are faced with a daunting proposition: How do they generate public awareness for their cause; and how do they motivate the public to act? Maybe most important of all, how do they accomplish these critical mandates on a shoestring budget?
 budgets is critical. This is where digital incentives come into play. Digital incentives such as music downloads and cell phone entertainment make ideal marketing tools for non-profits because they are inexpensive to deliver, have high perceived value and appeal to a broad demographic base. What's more, because they are delivered via the Internet, music download and cell phone entertainment incentives can help accomplish two of the most important goals for non-profit organizations: 1) drive traffic to the organization's web site to help educate the public about their cause and ways they can get involved; and 2) capture valuable data for ongoing communication. 
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| RED CROSS "SCRATCH OFF" SWEEPSTAKES BUILDS DONOR DATABASE | |
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| Red Cross needed an incentive that would motivate people to register in the organization's online database. The solution? A "Summer Scratch-Off Sweepstakes" digital download promotion.
Red Cross distributed 200,000 flyers to people who visited Red Cross locations, each featuring a mystery code guaranteed to win a prize. Most codes contained music downloads good for either one or five free songs. But there were also three iPods, 2 DVD players and a 40-inch flat screen TV up for grabs, along with coupons good for discounts at Red Cross stores. To find out what their mystery code was worth, flyer recipients were first required to log on to a Red Cross web page and complete a registration form. Upon completion, they could enter their code and instantly find out what they had won. 
CFS facilitated the promotion from start to finish - including music codes, printing, and prize fulfillment. CFS also handled the registration page and data capture functions, providing Red Cross with a data file on a weekly basis. The program was a huge hit - so much so that Red Cross distributed an additional 70,000 scratch-off sweepstakes flyers. The end result? Red Cross increased its database by 105,000 people, a 39 percent conversion rate. |
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| NEWS YOU CAN USE: NON-PROFITS TURN TO ONLINE FUNDRAISING FOR HELP | |
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| While business competition is stiff in virtually any market sector, it is a particular challenge for non-profits - who are all fighting for the same donor dollars.
According to Vanessa Kirsch, president of New Profit Inc., a venture capital fund for the nonprofit sector, the number of nonprofits have grown by 55% over the past 20 years, compared with only a 15% increase in giving. To combat the problem, non-profits have turned to online fundraising for help. The good news, according to a report from Network for Good, a processor of online charitable donations for more than a million non-profits, is that online donors tend to be young (mid-30s) and are much more generous than offline donors, giving an average of $137 vs. only $27 for offline donors. But the key to online success, say non-profit experts, is building a solid donor database for ongoing communication - meaning huge opportunities for savvy marketers who understand the power of digital incentives. For a low cost that meets even the tightest of non-profit budgets, charities can deliver music download or cell phone entertainment incentive guaranteed to drive potential donors online, where they can be required to register before redeeming their content. |
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| WE'RE COMING Featured below are the trade shows we will be exhibiting at over the next month. Please stop by our booth for a visit and contact us if you would like to schedule a private meeting. Feb. 6 - 8, 2008 ASI Dallas Booth 1806 Stop, Learn, Win! All attendees who stop at the CFS booth will receive a music download card with a chance to win 1000 FREE songs. |
