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| Issue 2 | August 2007 |
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| August Focus: College Recruiting | |
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 With college tuitions skyrocketing and more and more schools competing for their piece of the higher education pie, recruitment spending among college campuses has soared.
A recent Primary Research Group study of 170 colleges and institutions found that marketing budgets have jumped 50% in the past seven years alone. This same study found that investing heavily in interactive marketing and web marketing has a direct correlation with attracting better applicants - making music downloads and cell phone entertainment cards powerful recruitment tools. Aside from feeding the digital entertainment craze that has swept high school and college campuses, music download and cell phone entertainment cards make ideal college recruiting marketing tools because they enable recruiters to connect with prospective students and capture valuable contact information for ongoing communication. They also drive prospects to the school's web site, giving the university another opportunity to show off their campus. From an incentive perspective, music download and cell phone entertainment cards are a huge hit because they provide student prospects with the personalization and instant access they  demand. With over 2 million songs and thousands of the hottest ringtones, graphics and mobile games to choose from, digital entertainment cards offer something for every taste. What's more, they can be downloaded within minutes from the Internet, the preferred communications medium among today's tech savvy youth.  |
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| News You Can Use: College Students Choose iPods Over Beer | |
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| In a nod to the soaring popularity of music downloads and cell phone entertainment, a 2006 survey conducted among college students found that students prefer iPods over beer. Seventy three percent of the students surveyed said they considered iPods to be "in", giving the digital music player a slight lead over beer, which rated 71 percent in the survey. Cell phone text messaging was close behind, getting a 66% approval rating. |
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| Product Focus: Cellphone entertainment | |
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| CFS has recently teamed with a top cell phone content provider to deliver powerful cell phone entertainment incentives that can be tailored to specific target markets including Latinos, Teens, Christian and Country.
With our cell phone entertainment promotions, you can give your clients a powerful, universal incentive that can be instantly accessed by their customers  and personalized to meet their individual tastes. Give consumers their choice from thousands of the coolest ringtones, hottest games, best graphics and video tones around; or pick the content that is right for your client's brand. We can even create mobile content that is customized for your client - whether it's a sound bite from their jingle, an image that reflects their brand or a game that connects consumers with their company.
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We're Coming Featured below are the trade shows we will be exhibiting at in the next month. Please stop by our booth for a visit and contact us if you would like to schedule a private meeting. (Long Beach, CA) Booth 742 8/1 – 8/2 The SAAGNY Fall Show - Meadowlands Exposition Center Secaucus, NJ 10/10 All attendees who stop at the CFS booth will receive a music download card with a chance to win 1000 FREE songs. |
