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| APRIL 2008 | |
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| APRIL FOCUS: PACKAGED GOODS | |
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 When it comes to packaged goods promotions, inexpensive, easy-to-implement
delivery is critical to success.
Companies must figure out how to effectively insert the promotion into the package, and do so in a way that doesn't hold up production lines or send costs soaring. For these reasons alone, digital entertainment incentives are ideal. With delivery requiring only a unique promo code and URL or cell phone short code, digital incentives can be easily ink-jetted in-pack or on-pack, or printed on a self adhering coupon that is placed outside or inside of the packaging. But easy delivery is only the beginning of the benefits digital entertainment incentives provide. With a music download or cellular entertainment promotion, packaged goods companies are able to offer a high-value, universal incentive that can be instantly accessed and customized to meet the unique tastes of consumers. What's more, digital incentives enable packaged goods companies to drive Web traffic and capture valuable customer information - allowing them to interact with consumers long after the promotion ends. 
Other Key Benefits
 
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| COKE DRIVES FOUNTIAN DRINK SALES WITH ON-PACK MUSIC DOWNLOAD PROMOTION | |
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Feeling the pinch
from high gas prices, fewer consumers were making the trip inside Exxon Mobil convenience
stores to purchase fountain drinks. To motivate consumers to quench their thirst,
Coca-Cola launched a summer time music download promotion in which one out of every
six fountain drinks contained a promo code good for a free song.
CFS delivered
the music download codes through a clean-release peel off card that was attached
to more than one million fountain drink cups. To find out if they were a winner,
consumers needed only to peel off the card.
The promotion - which included links to a custom-branded Coca-Cola landing page and an online survey - was a huge success. Fountain drink sales skyrocketed and the promotion ended early because participating c-stores ran out of the cups containing the music download codes. |
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| WAL-MART LAUNCHES MOBILE CONTENT PROMOTIONS PROGRAM FOR VENDORS | |
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Wal-Mart has rolled
out an exciting new in-store mobile content promotions program for vendors. And
CFS has teamed with Wal-Mart's mobile content partners to market this program through
our distributors.
Wal-Mart's Mobile Content Promotion Program enables Wal-Mart vendors to launch Wal-Mart exclusive promotions featuring cellular entertainment from new album releases, as well as thousands of top ringtones, games and graphics. The content is all delivered through www.wmtmobile.com, Wal-Mart's new online mobile content store.  The vendor program, which recently kicked off with a L'Oreal/Beyonce ringtone campaign, enables brands to:
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WE'RE COMING Featured below are the trade shows we will be exhibiting at over the next month. April 10-11, 2008 Booth #525 ASI New York May 7-8, 2008 Booth #1303 |
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ENTERTAINMENT
LICENSING AVAILABLE Motivate consumers to act by giving them access to mobile games, ringtones and images from the hottest new movies, TV shows, video games and CD releases to hit the market. Working in conjunction with our digital content partners, CFS is partnering with the top entertainment license providers to deliver compelling new digital content to the brands and retailers you serve. Working in conjunction with our digital content partners, CFS is partnering with the top entertainment license providers to deliver compelling new digital content to the brands and retailers you serve. Current licensing opportunities include ringtones and wallpaper images from Kane & Lynch: Deadman Walking and Rush Hour 3, as well as dozens of top action and adventure mobile games themed around favorite movies, TV shows and video games.  |
