Universal Appeal, Hassle-Free Transport Make Music Cards Big Hit at Trade Shows

Aeronautics Giant Lockheed Martin wanted a compelling trade show incentive that would drive booth traffic at the numerous trade shows it exhibits at annually. The company also needed a solution that was easy and inexpensive to transport and required little storage space. The answer? Custom-branded music download cards.

For the third year in a row, Lockheed Martin is using music download cards as an incentive to get people to its booths and to build its customer database. With virtually no storage requirement and a weight of only 6 lbs per 500 cards, employees facilitating the trade shows are able to transport the music download cards in their suitcases – making it easy to get the premiums from one show to the next.

Working in concert with Lockheed’s distributor, CFS built a custom online registration form for Lockheed that captures the prospect’s name, mailing address and email address, and also features an opt-in to receive product information from the company. To redeem their music downloads, trade show attendees are first required to fill out the short registration form – giving Lockheed a powerful database builder for ongoing marketing.