Music Card Promotion Entices Dog Owners to Tune into Purina Dog Chow

To entice dog owners to tune into Purina Dog Chow, Ralston Purina offered consumers two music tunes of their choice with each 2-pound purchase of the dog food.

The music download promotion was printed on a custom-branded FDA-approved plastic card and inserted into nearly 200,000 boxes of Purina Dog Chow. To download their free songs, recipients were routed to a customized landing page that further promoted the Ralston Purina brand.

The promotion was a big hit among dog lovers and music to Ralston Purina’s bottom line, resulting in an immediate re-order.

View promotion Web site: www.onlinepromomusic.com/longliveyourdog.