Soothing Music Serves as Awareness Tool for Online MS Treatment Resource

Pharmaceutical companies Biogen Idec and Elan were looking for an innovative way to make MS patients aware of MS ActiveSource – a new online resource focused on treatment options for Multiple Sclerosis. The companies found the solution they were looking for with a music download program tailored around relaxing spa music that has been incorporated into MS therapy.

“They knew that listen to soothing music helps MS patients to relax and viewed a music giveaway as a perfect way to make people aware of different treatment options to help MS,” notes Stuart Johnson of CFS.

Working with their distributor, CFS developed a customized music store landing page for MS ActiveSource featuring a collection of soothing songs. Customized music cards good for 5 free songs were mailed out to 50,000 patients. To redeem their songs, recipients were routed to the MS ActiveSource music page, where they learned more about the online resource program being sponsored by Biogen Idec and Elan.