Music Download Promotion Sends New Checking Accounts Soaring

Recognizing the need to grow its base of up and coming consumers, Zion Bank in Salt Lake City was searching for a promotion that would entice college students to open a checking account. The solution? A music download/iPod giveaway.

To drive students into the branches to open a checking account, the bank gave away 5-song download cards with every new account opened. To generate additional excitement, each student who opened an account was also entered into a drawing for a free iPod. The promotion was a huge success, resulting in 25,000 new checking accounts in a three week period.