Convenience Restaurant Chain Attracts Job Applicants with Music Download Promotion

With competition for employees at an all-time high, Cosi, a convenience restaurant with locations in more than 15 states, was looking for a way to drive job hunters its way and build a database of interested applicants. The solution? A music download promotion tied to a customized online registration page.

To obtain the free music downloads, job prospects were first required to fill out a short online registration form hosted by CFS that captured their name, state and email address. The page also included an opt-in offer for people interested in receiving information about applicable jobs available in their state.

The music download promotion was an ideal fit for Cosi – helping the recruiter to tap into the high school and college age demographic it was trying to reach.