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To compete in today’s tough economic environment, businesses are searching for more cost-effective marketing and promotions strategies. As a result, many are shifting their spending to online marketing, according to a recent survey by the Society of Digital Agencies (SoDA).

The SoDA survey, referred to in an April 30 article by E-Marketer, found that more than 77% of traditional advertising agencies are increasing their digital marketing budgets by 1% to 29% in 2009 – with over 10% upping online budgets by 30% or more.

The case for digital marketing is obvious: It’s quick to implement, it’s inexpensive, and it’s easy to measure. And when it comes to digital promotions, the benefits are even greater. Along with virtually eliminating the expensive storage, production and delivery costs associated with physical promotions, digital promotions offer choice and the ability to be customized to the personal tastes of the recipient.

What’s more, because digital promotions are redeemed online, they can be used to drive web traffic and capture valuable customer data through online surveys – giving marketers a multi-pronged marketing tool that keeps performing long after the initial promotion ends.


	To entice dog owners to tune into Purina Dog Chow, Ralston Purina offered consumers two music tunes of their choice with each 2-pound purchase of the dog food. The music download promotion was printed on a custom-branded FDA-approved plastic card and inserted into nearly 200,000 boxes of Purina Dog Chow. To download their free songs, recipients were routed to a customized landing page that further promoted the Ralston Purina brand. The promotion was a big hit among dog lovers and music to Ralston Purina’s bottom line. Read More Case Studies

	Red Cross needed an incentive that would motivate people to register in the organization’s online blood bank database. The solution? An Instant Win Mystery Promotion. Red Cross distributed 270,000 flyers to people who visited Red Cross locations, each featuring a mystery code guaranteed to win a prize. Most codes contained music downloads good for either one or five free songs. But there were also a few iPods, DVD players and a 40-inch flat screen TV up for grabs. To find out what their mystery code was worth, flyer recipients were first required to log onto the Red Cross web site and register in their blood bank database. The result? Red Cross increased its database by 105,000 people, a 39 percent conversion rate. Read More Case Studies

	To build consumer awareness for its new GPS in-car accessory, Pioneer distributed music mystery cards to consumers who stopped by their exhibition tents at summer festivals throughout the country. The promotion was advertised through radio, newspaper and on-site event signage. To find out how many free songs they had won, consumers were first required to fill out an online survey, which linked back to Pioneer’s corporate web site – giving the company another chance to reinforce its GPS products. The promotion was such a big hit it resulted in two re-orders. Read More Case Studies

	Chrysler needed a powerful incentive that would generate foot traffic and motivate consumers to test-drive vehicles during its auto show events held at malls across the country. The answer? Chrysler-branded music downloads cards good for three free songs. The promotion – which was first tested in regional markets – was a huge success, resulting in a nationwide rollout of the test-drive music card promotion. Read More Case Studies

	Getting Started
	Launching a Digital Promotion is easy. Just tell us what digital incentive you want to offer and how many codes you want to deliver, and provide us the custom branded artwork for your card. We’ll take care of the rest – including promo code generation, card printing, incentive fulfillment and live customer support.

	How it works • Promotion sponsor selects digital promotion of choice (music downloads, instant win mystery promotion, personalized skins or ringtones) and issues incentive via promo code printed on custom-branded plastic card • Recipients log onto Web-based digital incentive store listed on back of card and selects digital content personalized to their unique tastes If desired, recipient can first be routed to short online survey (automatic with Instant Win Mystery Promotion) or to corporate Web site • To obtain digital incentive, recipient simply enters promo code featured on back of card *Environmentally friendly cards are available

	We Offer:
	Music Downloads: Our MP3 music library contains over 3.4 million songs from all major labels. We facilitate cross-border US/Canada music campaigns and offer a separate Latin music store tailored to the U.S. Latino market. We offer a customer-friendly experience, with no cumbersome software to install. Users can download music tracks directly into their iTunes or Windows Media Player Libraries. Personalized Skins: Our custom skin cards are good for any electronic device including iPods, Game Devices, Laptops, Cell Phones, PDAs and more. Customers can choose from 1,000+ sports, entertainment, or collegiate branded skins, or design their own by choosing from our design templates or uploading their own design or picture. Instant Win Mystery Promotions: Our instant win mystery promotion increases excitement by combining music downloads with the chance to win larger prizes such as iPods and $20 Starbucks gift cards. Recipients must register online to find out what they have won – providing valuable customer data for promotion sponsor. Cell Phone Entertainment: Give consumers their choice from thousands of the hottest ringtones, mobile games and wallpaper images available with our cell phone entertainment cards.