Automakers and retailers aren’t the only business sectors feeling the economic crunch these days.   Financial advisors, attorneys, fitness clubs, hotels and others that cater to older, well-to-do professionals are also bearing the weight of the economic downturn.

So how do businesses engage this lucrative demographic and motivate them to act?   Think digital, as in an Audiobook Download Promotion – a powerful, high-value incentive that is fast to implement, inexpensive to deliver, and can be customized to the recipients’ unique tastes. 

Audio Book Pricing
 



Seminar/Events:  
Reward prospects who register for seminars or events with an Audiobook Download Code good for a free Audiobook of their choice.   Audiobook Download Cards custom-branded for your business also serve as a great event giveaway that can be used to drive after-show Web traffic, obtain online seminar feedback, and reinforce your business.

Corporate Gifts: 
Give your corporate clients the gift of a novel, mystery, autobiography, business book or other Audiobook of their choice for the holidays or to say thank you for their business.

Hospitality Industry: 
Audiobooks are an ideal gift for business travelers, making our Audiobook Download Cards a perfect incentive for hotels or car rental companies looking for meaningful ways to reward loyal customers or motivate prospects to act.

Law Firm/Financial Services Outreach:   
Our Audiobook Download Cards serve as a great tool for professional services firms looking for a way to engage new customers and make a great first impression.

Executive Recruiters:  
Motivate job candidates to register with your recruitment firm by rewarding them with an Audiobook download when they submit their resume online.

Fitness Industry:   
Drive fitness product sales by offering a free Audiobook Download Card with purchase.   Or use them as an incentive to get prospects into a fitness club for a tour.
   
 
 
Experience the Power
of Our Audiobook Download Cards
   
 
 

With our Audiobook Download Promotion, you can give customers and prospects their choice from more than 60,000 top-selling book titles that they can enjoy while commuting to work, exercising, traveling for business or relaxing at home.  

Like other digital incentives, our Audiobook Downloads are delivered through promo codes and a URL that can be distributed in-pack, via email, or through a custom-branded card that serves as a mini-billboard for your business.  And because the Audiobook codes must be redeemed online, recipients can first be routed to your corporate web site or to an online survey to capture valuable information for ongoing marketing efforts.
   
 

We Offer:

*Environmentally friendly cards are available
   
   

Old, Young Gravitate to Digital Media Technology

Think the digital age is just for the young?  Think again.  A new report by Nielsen notes that of the estimated 6.4 million iPhone owners in the U.S. as of April, nearly as many are over the age of 55 as are between the ages of 23-24.

The Nielsen report, cited by Mark Hefflinger of Digital Media Wire, found that 18% of U.S. iPhone owners are 13-24, while 17% are 55 or older; 29% are 25-34, and 36% are 35-54.  This coincides with a June 17 report by Pew Research Center's Internet & American Life Project, which found that 63% of adult Americans now have broadband Internet access in their homes, compared with 55% in May 2008 –with older Americans accounting for the biggest increases in broadband adoption.  Among adults age 50-64, broadband adoption increased from 50% in 2008 to 61% in 2009.  Among seniors age 65 and older, broadband adoption jumped 55 percent – from 19% in 2008 to 30% in 2009.