Back to school is here, kicking off a frenzied season of college marketing.   With competition for student dollars fierce, identifying innovative, compelling ways to engage student prospects is critical to success.

Our College Promo Pack combines the power of the Internet with the personalization and instant gratification of Digital Incentives to offer a complete solution for college marketers:

  • Connect with student prospects, drive them to school Web site and online survey/registration form

  • Reward students for campus visit; cement college relationship

  • Generate scholarship, fundraising dollars from alumni with compelling thank-you gifts
 
Promo 1: Table-Top Events:   
Engage potential students with a customized Music Download or Instant Win Mystery Card — affordable, lightweight marketing tools that deliver the digital entertainment students want and can be personalized to their unique tastes.   The cards, customized-branded for your school, can first direct students to your Web site for more information. They can also route student prospects to a short registration form that must be completed before redeeming digital content.
Promo 2: Campus Visit: 
Make the visit to your campus one students will remember with a Cell Phone or Laptop Skin Card featuring your school’s mascot or logo. They’ll think of your school each time they use their electronic device.   And by incorporating our custom survey feature, you can gather feedback on their campus visit experience.

Promo 3: Alumni Foundations:  
Interested in driving revenue for your school?  How about offering alumni a Laptop Skin Card featuring your university sports logo or other nostalgic images from their college years? Or thank them with an Audiobook Download Card that gives them their choice from 60,000 best-selling titles that they can enjoy while commuting to work, exercising, traveling for business or relaxing at home.

   
 
 
Long Island University Tunes into Student Prospects with Music Download Promotion
 
 

Long Island University’s C.W. Post Campus was looking for a way to connect with high school students and leave a positive lasting impression about its campus and undergraduate offerings. School recruiters also wanted to capture student information for ongoing interactive marketing. The Solution? Custom-branded music download cards.
 

The college kicked off its first music download promotion in the 2006-2007 school year, starting with a test of 500 3-song download cards.

Working with the school’s distributor, CFS developed a custom-branded landing page that reflected the look and feel of the college. The page featured a short registration page that collected the student’s name, high school, year of graduation and email address. It also allowed the students to opt-in to receive information about the different majors offered at the school. The music cards were sent to prospective students in a direct mail piece printed by CFS and mailed by the school’s distributor.

The promotion was a huge hit, resulting in three orders totaling 4,500 music cards. Based on the program’s enormous success, the university greatly expanded its music download card promotion the following school year – mailing nearly 35,000 music download cards.